Text Messages To Grow Your Small BusinessText messages to grow your business – If you have your own business, you know that generating leads and finding new customers is basically an everyday task. There’s plenty of competition out there, in every industry, making it hard to differentiate your product and service offerings.

In fact, according to SmallBizTrends, only 56% of startups in 2014 made it to the fifth year of business; meaning thriving today in 2019. The Miami bookkeepers know there are various reasons small business can fail, from poor management to ignoring customers and more.

Money is to blame as well; a third of small business gets started with less than $5,000 which of course can disappear in minutes. So how do you set yourself up for the best odds of success? The Miami bookkeepers are here to show you how you can use text messages to grow your small business. Continue reading this bookkeeping blog for advice on becoming more profitable.

Text messages are part of mobile marketing, since practically everyone has a smartphone these days.

mobile marketingAccording to Digital Market Outlook, in 2010 there were about 62.6 million smartphone users in the U.S., by 2015, the number grew to 190.64 million nationwide. Statistics show that by 2022, there will be just a little over 270 million smartphone users in the U.S. So adding a text message strategy to your marketing is good business.

The Miami bookkeepers found out there the top five reasons customers opt in to text messages from a company. Most enjoy coupons or deals message. 50% of them opt in for personal alerts such as doctor’s appointment reminders. Some just like to be “in the know” while others enjoy meaningful content. Turns out 31% of those opting into text messages like the idea of not having to visit a physical location or website for info.

If you’re interested in knowing how to use text messages to grow your business, it’s important that you realize they have a 98% open rate. When you compare that to the 20% open rate of an email, marketing via text message is a no-brainer. The open rate success also reinforces the idea of urgency. Imagine owning a small boutique and wanting to get rid of old inventory to make space for the new collection.

With just a simple text you can alert customers about a clearance sale you’re having over the weekend. Email or other kinds of marketing wouldn’t be as efficient in this case.

service-based businessIf you have a service-based business such as a dental clinic, a carpet cleaning company or even a small gym studio, you can use text messages to grow your business with appointment reminders done in an instant. Texting your customers with a last-minute schedule change or other impromptu details are great customer service that’s easy and convenient for all parties.

Some small businesses use text message marketing as a way to follow up a website visit.

Most sites today ask for visitors email address, and only some for their phone number. If you get a potential customer’s digits, you’re able to start a more personal conversation offline and perhaps be able to answer specific questions, offer discounts or even a product demo. The Miami bookkeepers learned it takes people, on average, an hour and a half to respond to an email, but only 90 seconds to a text message.

Coupons are easy to distribute over textCoupons are easy to distribute over text.

You can promote a bunch of saving opportunities as well as loyalty programs over smartphones. Flash sales, holiday promotions, BOGO sales, product giveaways, price match promises, branded gifts and so on.

As you can see, there are many ways to use text messages to grow your small business. You just have to make it part of your marketing efforts and be consistent with your messaging. For more business insight, contact your Miami bookkeepers at 305.868.7620.